Coolpad was founded in 1993 and joined the Hong Kong Main Board Stock Exchange in December 2004. It was among the first mobile phone manufacturers to focus on development and research. Coolpad presents more than 80 new products (not just mobile phones) every year, sold in China, North America, Europe, Southeast Asia and India. From 2012 on, Coolpad cooperates with the largest telecommunications service providers as ODM contractors in Europe. Coolpad enters the European market with its own smartphone brands in 2015. Coolpad is a member of the LeEco Group. Coolpad's motto is "Be smart, be social, be cool, cool for life."